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N°698402:
Partner search capital investment Investir dans une JV 60/40 au SENEGAL
executive summary
located in the heart of saly, senegal, tradefinafrika combines two complementary
businesses: a high end beauty boutique and an elegant apartment rental service.
this dual offering aims to meet the needs of local and international clients seeking
well being, comfort, and unique experiences.
beauty shop
our boutique offers a complete range of beauty and personal care products, from
natural cosmetics to spa and hair services. we are committed to offering superior
quality products, often from recognized local and international brands, while
emphasizing exceptional customer service. as such, we have partnered with a
moroccan brand called chamacosme, for which we manage b2b relations in the
senegalese and west african markets.
apartment rentals
our apartments, strategically located in saly, will offer modern and comfortable
accommodation for tourists and business travelers. each apartment will be fully
equipped and carefully decorated to ensure a memorable experience for our guests.
strategic objectives
to become a local reference in beauty and well being.
to offer quality accommodations that meet the expectations of demanding
travelers.
create synergies between our two activities to maximize customer satisfaction
and profitability.
target audience
our target clientele includes local residents, expatriates, tourists, and traveling
professionals. we aim to attract a diverse clientele through a unique offering and
personalized service.
competitive advantages
a strategic location in a popular tourist destination.
a combined offer that meets varied needs.
a commitment to quality and service excellence.
with a clear vision and a well defined strategy, our company is positioned to become
a key player in the beauty and hospitality sectors in saly, senegal.
financial projections
1. key assumptions
expected annual growth : 30% (thanks to the increase in customer base and
services offered, according to a study of the market and the performance of
competitors).
apartment occupancy rate : 70% (on average).
net profit margin : 53% (after deduction of costs).
initial investment : usd 500,000 (for premises development and marketing).
2. forecast revenues
year beauty boutique (usd) appartment rental (usd
year 1 43,639 61,108.60
year 2 56,743.70 79,441.18
year 3 73,766.81 103,273.53
3. operatonal costs
year beauty boutique (usd) appartment rental (usd)
year 1 12,221.72 15,713.64
year 2 13,967.68 17459.60
yea 3 17,459.60 20,951.52
4. net benefits
year (usd)
year 1 76,822.24
year 2 104,767.60
year 3 138,441.84
5. investments and (roi)
initial investment land and basic infrastructure already exist valued at
100 000 usd
development and marketing 500 000 usd (needed investment)
roi : 320, 033 usd (over 3 years)
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country: Senegal
Type activity: Other
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